Home Custom Development SEO Steps for Optimization

Competitive Analysis:
After we analyze and research your industry and competition we will develop a list of keywords and/or phrases that will let you be competitive and stand out within your industry. We will choose the best keywords and phrases relative to the competitiveness of your market online. Keywords will range from being exceptionally general to very specific. The more specific the keywords the more focused the traffic will be. What your competition is doing online will affect the keywords and phrases we choose to help your website stand out.

Title and Meta Tags:
We will implement the keywords/phrases within your website. It is important to place keywords/phrases within the website titles. By determining a hierarchy for your website pages we are able to place the more general keywords into the pages with the most links. Your Meta tag descriptions will be well written to encourage users to click into your website. Meta Tags do not affect your websites ranking in the search engine results; they are there to entice the user and to drive them towards what they are searching for.

Website Copy:
Your website copy must incorporate the keywords located in the title tags. If you choose, up2speeds copywriters can help in creating copy to effectively market your business while incorporating the keywords/phrases to achieve the most successful SEO results. We want to target your market as exclusively as possible.

Search Engine Submittal:
Once we are finished optimizing your website we will submit it to the search engines based on your SEO package. To do this we will develop XML site maps. It usually takes anywhere from 4-6 weeks before the search engines are able to completely index your website.

Link Building:
Search engines measure website importance through the quality and quantity of inbound links your website receives. We can create many high quality links to your website which will make your SEO marketing campaign even more successful.

Statistics, Trend, Reporting and Monitoring:
up2speed gathers statistical information from your website and will translate the data into specific marketing strategies to continually be improving your website performance. Our monitoring tools track every visitor to your site and their click path. Giving us the tools we need to continually optimize your site to meet your business goals.